Sales

Capitalise on Your Competitors’ Challenges…

A news story which keeps resurfacing in the UK (and worldwide) is the continued shortage of the microchips and semiconductors required to manufacture new cars.  A modern, electric car can use thousands of microchips – they’re used within the engine management, the entertainment system, the emergency braking system… the list goes on. It won’t be

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So, You Think You Know ‘The Goal’…

We’re sure you have come across the best-selling business novel ‘The Goal’ by Eli Goldratt and how its principles can be applied to production environments (if you haven’t you can request a free copy here). But don’t be fooled – Goldratt’s Five Focusing Steps can be applied anywhere in any organisation to improve flow and

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3 Ways to Increase Your Sales

Growing your sales is always important, especially given the current climate. Over the past year many businesses will have been operating at significantly lower levels of sales. Now, as we emerge from the UK’s third – and with the vaccination programme underway, hopefully last – national lockdown, most businesses are looking to ramp up their sales quickly. Whether your

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3 Ways to Increase Your Sales

Growing your sales is always important, especially given the current climate. Over the past year many businesses will have been operating at significantly lower levels of sales. Now, as we emerge from the UK’s third – and with the vaccination programme underway, hopefully last – national lockdown, most businesses are looking to ramp up their sales quickly. Whether your

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Find the Opportunity in the Pandemic: The Time to Invest is Now.

In a recent interview, Terry Scuoler (Chairman of the Institute of Export and International Trade) insists that the manufacturing sector needs to be “bold” as it emerges from the pandemic. He acknowledges that whilst the pandemic has posed huge challenges (in every sense), there are opportunities for businesses now beginning to emerge – and you must be ready to grasp them. His general message for businesses

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Range Management: Are You Offering the Best Products for Your Market?

Optimising Range Management to Increase Sales.

Before COVID-19 there was a steady increase in online buying and selling, and high-street retail was becoming less popular. However, the pandemic accelerated this shift. Retail outlets were forced to close their doors and rely on online trade. Whether you work in a retail environment that’s closed at the moment due to lockdown, or you work in

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Sales Vs. Throughput: Know Which of Your Sales Generate the Most Revenue

Over the past year, UK businesses have had to contend with a lot! First, with the uncertainty and new challenges posed by Brexit, and then with the upheaval of national lockdowns and remote working due to the global pandemic. Whether because of Brexit, COVID-19, or some other unforeseen circumstance, your business may have struggled to generate as much revenue as it used

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Sales: Creating an Unrefusable Offer for Your Customers

Usually, when considering how to increase the sales of a product or service, people do a good job of accentuating what it is that the product/service can do for the customer. For example, if you were selling a vacuum cleaner you might highlight the fact that it is ‘cordless’, ‘bagless’ or ‘easily manoeuvrable’. The same is true for

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Sales: Taking Care of Your Customers Is A Waste of Your Time…

In our last Sales blog post, we defined ‘selling’ as convincing people to buy and discussed how the people who are good at convincing people to buy should spend most of their time doing that and nothing else! This has interesting implications when it comes to taking care of your customers. Very often, when Goldratt

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Launching New Commodity Products: 3 Offers to Market

Everyone in business knows that you cannot keep successfully trading with only yesterday’s offerings. Customers are always looking for more innovation and for better service. If you only ever have the same products on the shelves, your competition will get ahead. In a product market, you need to carefully consider how you choose what the ‘best next product’ would be. First,

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